Responsible Content
Governance
Strategy
Risk Management
Metrics and Targets
Decision-Making and Implementation Framework
Management Level
Studio Dragon is advancing as a global studio that creates sustainable value through its content. To this end, Studio Dragon reviews the story and message of its content starting from the content development stage, and works to protect audience rights and fulfill its content's social responsibility. The company also systematically manages regulatory and review risks through the Green Light Committee (G.L.C.), which includes the CEO, and the Content Review Council.
Studio Dragon Content Regulatory Compliance and Review Organization Chart
Studio Dragon Content Management Organizational Structure
Studio Dragon is establishing systematic content development and distribution strategies to advance DE&I values through its content. Through collaborative frameworks across specialized teams, the company focuses on identifying titles that balance broad appeal with social value, while concentrating its capabilities on producing content that delivers meaningful messages to audiences and resonates with them emotionally. The IP Strategy Distribution Team operates the G.L.C. regularly, managing the appropriateness of source material and story concepts during the pre-production stage. Since 2025, the G.L.C. has convened weekly, up from biweekly meetings previously, to enable faster decision-making.
To advance diversity among production personnel, Studio Dragon operates a support program for the emerging creators and fosters an environment where diverse perspectives can be reflected in content by providing industry trend information and facilitating networking opportunities with established creators. The IP Commerce Team and Legal Affairs & Compliance Team manage compliance risks related to media and content review and regulation, working to ensure that elements contrary to social value are not included in content.
G.L.C. (Green Light Committee) Operations
Category | Details |
|---|---|
Attendees |
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Key Discussion Items |
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Meeting Frequency | Weekly |
Studio Dragon strictly adheres to the ‘Broadcasting Review Regulations’ to protect audience rights and is advancing content development that reflects social values, including human rights, animal welfare, and child and youth protection. The IP Commerce Team's review personnel examine review issues on an ongoing basis and discuss major industry sanction cases and advertising review trends to safeguard audience rights. Beyond regulatory compliance, Studio Dragon works to ensure that creators recognize the impact their content has on audiences and society, while strengthening proactive risk management through a self-regulatory review system.
Responsible Content Risks and Opportunities
The content industry faces risks across multiple dimensions, including IP protection of creative works, quality management in the production pipeline, protection of creator rights, and the social impact of content. Failure to comply with copyright laws, regulations, and industry standards, or the occurrence of piracy domestically and internationally, can result in copyright disputes, fines and sanctions, and litigation costs. These issues can also constrain contracts with global platforms and content distribution. Additionally, inadequate quality management during content production can create financial burdens through legal liability, damages, and sanctions, and may require additional monitoring costs to strengthen content verification and management systems. When fairness is not ensured in the use of third-party IP and contract execution, creator rights may be infringed, which can lead to diminished stakeholder trust and reputational risk. Furthermore, if socially harmful content—such as violence, hate speech, and discrimination—is not appropriately managed, it can cause psychological and social harm to audiences or lead to the spread of inappropriate information, creating potential for increased social criticism and regulatory enforcement.
Conversely, expanding stories and casting that reflect diversity and inclusion in content production can increase audience resonance across diverse cultures and strengthen content competitiveness in the global marketplace. Additionally, producing content that reflects racial, gender, and socioeconomic diversity can expand opportunities for collaboration with global platforms and production partners and increase the potential for entry into new markets. Content that embraces inclusion and equity can also contribute to creating social value, enhancing brand trust, and strengthening the company’s competitiveness as a responsible content producer.
Assessment of Responsible Content Risks and Opportunities
Category | Risks and Opportunities | Potential Financial Impact | Significance | Expected Timeline |
|---|---|---|---|---|
Operational Risk | Non-compliance with copyright laws, regulations, and industry standards; piracy | Copyright disputes, fines and sanctions, and litigation costs, | High | Short, medium, and long term |
Inadequate quality management during content production | Legal liability and damages, | High | Short and medium term | |
Social Risk | Failure to ensure fairness in the use of third-party IP and contracting processes | Creator rights disputes and associated costs, | Medium | Short and medium term |
Reputational Risk | Inadequate management of harmful content, including violence, hate speech, and discrimination | Increased regulation, content distribution restrictions, brand value erosion, and revenue decline | High | Short, medium, and long term |
Opportunity | Expansion of content production reflecting diversity and inclusion | Increased resonance with global audiences, revenue expansion from strengthened content competitiveness | High | Medium to long term |
Creator Support Program
Studio Dragon supports creator capability development to identify stories with social value and advances responsible content production by rigorously managing risks across the entire production pipeline, including content review and copyright clearance. To this end, the company provides education and networking programs designed to strengthen ethical awareness and professional expertise among key members of its content production workforce—from internal producers to external creators.
Producer Academy
Studio Dragon restructured its Producer Academy framework in 2024, and since 2025, has operated talent development programs for production workforce members at an average of at least two sessions per month. During 2025, the company delivered 30 training courses covering production competencies—including filming techniques and business planning—as well as a wide range of areas such as finance and regulatory compliance to strengthen capabilities in content review and risk management. Effectiveness assessments, including measurement of workplace application, showed scores of 4.5 or higher on a 5-point scale, demonstrating strong training effectiveness.
Producer Academy Operations and Performance
Key Content | Training Effectiveness | Participants | |
|---|---|---|---|
| 4.5 / 5 points |
| |
Date | Training Content | Participants |
|---|---|---|
Jan. 2025 | Budget Planning and Operational Management | 15 producers |
Feb. 2025 | Workshop on Enhancing Scripted Series Profitability, Producer Leadership Mindset | 35 producers, 2 chief producers |
Mar. 2025 | Workshop on Transforming Work Styles, Performance Coaching Leadership, Workshop on Producer Strengths, Producer Roundtable: Sharing Content Planning and Production Know-how | 23 leaders including chief producers and executive producers, 24 producers |
Apr. 2025 | Building Understanding of Studio Dragon’s Organization and Scripted Series Business, Developing Mentor Producers, Mentoring Junior Producers | 23 producers |
May 2025 | Drama Production 1: Understanding Production Equipment, Drama Production 2: Workshop on Production Techniques | 40 producers |
Jun. 2025 | Drama Production 3: The Present and Future of AI Production, Legal Dispute Cases in Scripted Series Production, Study on Scripted Series | 44 producers |
Jul. 2025 | Producer Roundtable: Q2 Aired Series Review, Mentoring Wrap-up, Advanced Production Equipment Understanding: Field Trip | 27 producers |
Aug. 2025 | Workshop on Scripted Series Ancillary Business, Scripted Series Insights: Global Streaming Services Strategy, Workshop on Scripted Series Marketing Strategy | 8 chief producers, 31 producers |
Sep. 2025 | Workshop on Creating Scripted Series Global Outcomes, Enhancing Scripted Series Value from Financial and IR Perspectives | 36 producers |
Oct. 2025 | Producer Roundtable: Q3 Aired Series Review, Understanding Legal Aspects of Content IP | 30 producers |
Nov. 2025 | Mega-IP Production Trends: Workshop on Accelerating DI and IP Ancillary Business, Producer Roundtable: Q4 Aired Series Review | 36 producers |
Dec. 2025 | Producer Roundtable: Q4 Aired Series Review 2, Workshop on Reviewing Growth | 20 producers |
Photo Credit: Studio Dragon
Writer's Day
Studio Dragon operates Writer's Day to strengthen collaborative relationships with writers and foster a healthy creative ecosystem that supports sustainable growth in the content industry. Designed to enhance the creative capabilities of current writers and boost content competitiveness, this program offers practitioner-focused educational tracks covering AI utilization methods, data-driven audience analysis, and content IP trends. Concurrently, it features networking sessions that foster mutual understanding between writers and internal personnel through direct exchange. Through Writer’s Day, Studio Dragon elevates the satisfaction of its partner writers and builds a foundation for organic communication with its workforce.
Writer's Day Operations and Performance
Date | Program Content | Participants |
|---|---|---|
Feb. 2025 | Introduction to Studio Dragon and key administrative departmental functions
| 18 creators |
Jul. 2025 | Introduction to Studio Dragon and key administrative departmental functions
| 29 creators |
Photo Credit: Studio Dragon
Next Generation of Writers Support Program
O'PEN
The importance of DE&I in the media and content industry is increasingly evident not only in the final creative outputs but also in the production pipeline. Studio Dragon is committed to creating content that reflects the diversity issues that merit attention in Korean society, and participates in producing works discovered through ‘O'PEN’, a development program operated by CJ ENM for the next generation of writers. The name O'PEN reflects its mission of providing aspiring writers, or ‘Pen’, with an ‘Open’ creative space and ‘Opportunities’ to grow. The program selects emerging writers annually through competitions and provides mentoring, creative grants, and writing facilities.
Studio Dragon oversees production of the ‘O'PENing’ series—works selected through the O'PEN program—supporting the next generation of writers in bringing their work to life as content for market release. In 2025, the company produced six O'PENing scripted series, expanding debut opportunities for emerging writers.
Content Creation Achievements through O’PEN
Year | Number of Works | Title |
|---|---|---|
2025 | 6 series | <Surgical Road Trip>, <The Castody War>, <Hwaja's Scarlet>, <Mission: The Birthday Invitation>, |
2024 | 7 series | <Grand Shining Hotel>, <My Trouble-Maker Mom>, <Miran, the Junk Dealer>, <Our Beautiful Summer>, |
2023 | 7 series | <Summer, Love Machine Blues>, <Walking>, <Summer Cold>, <The Reason for Our Break Up>, |
2022 | 10 series | <Shared Office Hookup>, <XX+XY>, <Find the 1st Prize>, <Don't Announce Your Husband's Death>, |
Promoting DE&I Through Content
Studio Dragon promotes the values of diversity, equity, and inclusion (DE&I) through its content. By presenting the stories of characters from diverse backgrounds and identities in a balanced manner, the company contributes to fostering a culture that understands and respects societal differences. Studio Dragon discovers stories of various underrepresented groups and portrays them as empowered, proactive characters, thereby delivering balanced narratives. Moving forward, Studio Dragon remains committed to embedding the values of diversity and inclusion across the entire content development and production pipeline to build a sustainable content ecosystem.
Pro Bono (2025, tvN) | Centering on marginalized individuals who lack access to legal services, this series embraced a perspective of inclusivity for various minority groups. It delicately highlighted the systemic barriers and societal prejudices that social minorities—such as children with disabilities and immigrant women—encounter in their daily lives. Furthermore, by integrating the relatively nascent social issue of animal rights into its narrative framework, the series posed profound questions to the audience regarding the rights of those left unprotected.
Our Unwritten Seoul (2025, tvN) | Through the narratives of characters with distinct emotional wounds and diverse life backgrounds, this series embedded the core values of diversity and inclusion. It delicately portrayed the reality and inner anxieties of youth navigating the pressures of societal expectations, thereby contributing to fostering a broader societal consensus rooted in mutual understanding and respect for individuals as they are.
Genie, Make a Wish (2025, Netflix) | This series explored psychological diversity and the complexity of human nature through a psychopathic protagonist, while embracing the diversity of sexual orientation by naturally weaving the narrative arcs of an LGBTQ+ supporting character into the plot. By portraying characters with specific identities as three-dimensional, layered individuals with unique emotions and relationships—rather than confining them to the periphery of the narrative—the series expanded the possibilities of inclusive storytelling.
Photo Credit: Pro Bono (tvN), Our Unwritten Seoul (tvN), Genie, Make a Wish (Netflix)
Internal Risk Management Process
Studio Dragon operates an internal risk management process to manage societal controversies and reputational risks that may arise during the content production pipeline. From the development stage to final broadcast, the company proactively monitors potential vulnerabilities through various internal review procedures. In the event of a potential public escalation of a negative issue, the matter is immediately reported to the internal risk standing council to activate an immediate response mechanism. Through these systemic controls, the company manages content-related risks and fosters a responsible content production environment.
Safeguarding Third-Party IP and Studio Dragon's Original Works
Studio Dragon operates a pre-review and contract-based management system to protect creators' rights and prevent intellectual property risks when utilizing third-party IP. Prior to content development, relevant departments consult with original creators and their representatives, execute contracts governing the use of scripts and source materials, and then apply these to content production. Additionally, through its internal review organization, the G.L.C., the company conducts pre-review procedures to assess the existence of similar works and evaluate IP-related risks, thereby minimizing the possibility of copyright disputes. Through these efforts, Studio Dragon respects creators' rights and fosters a fair content production environment.
Furthermore, Studio Dragon operates a systematic response framework to protect the rights of its original IP and minimize damage from piracy. In particular, in collaboration with CJ ENM, the company monitors IP infringement cases that may occur on online and global platforms, and continuously responds to piracy and copyright infringement. Led by its internal legal team, Studio Dragon reviews and implements active legal measures against copyright infringement cases, thereby protecting its original IP and contributing to the development of a healthy distribution environment in the content industry.
Operating Content Review Guidelines
Studio Dragon complies with applicable laws and industry guidelines when implementing product placement (PPL) and sponsorship disclosure. From the content development stage forward, the company considers advertising's social impact and its production responsibility. Through its internal review guidelines, Studio Dragon conducts advance assessments of advertising appropriateness and exposure methods across the production pipeline, and the company evaluates the impact on the audiences' experience from multiple angles. This approach extends beyond regulatory compliance and reflects Studio Dragon’s commitment to maintaining a balanced viewing environment across its content portfolio. Going forward, Studio Dragon will continue to proactively identify and manage the various risk factors that may emerge across all stages of content distribution, while strengthening its culture of responsible production.
Key Content of Review Guidelines
Product Placement | Review of compliance with broadcast advertising time restrictions and prohibited categories; formal review of product placement size and volume; review for excessive commercial expression and false or misleading claims |
|---|---|
Sponsorship Disclosure | Review of compliance with broadcast advertising prohibited categories; review of sponsorship disclosure exposure format and presentation |
Preventing Audience Rights Infringement Risks
To minimize audience rights infringement risks, Studio Dragon operates a script review panel composed of employees, as well as the G.L.C., a programming council in which the CEO participates. Together, these bodies identify and manage potential infringements of audience rights across the entire pipeline from content development through airing. Studio Dragon also conducts rigorous review of product placement exposure and other advertising practices through its internal advertising review process.
Content Pre-Management System
Script Review Panel | Cross-functional team evaluation of content IP from multiple perspectives |
|---|---|
G.L.C. | Weekly programming meeting, including the CEO, for production approval decisions |
Platform Discussions | Platform programming discussions based on G.L.C. results and internal evaluation criteria |
Production | Internal review process for scripts and produced content |
Metrics and Targets
Studio Dragon embeds social value into its content from a responsible content perspective and systematically manages content-related risks by designating the number of series submitted to the G.L.C. as a key metric for ongoing monitoring.
Category | Unit | 2023 | 2024 | 2025 |
|---|---|---|---|---|
Number of Series Submitted to the G.L.C. | Case | 92 | 107 | 117 |
Number of G.L.C. Meetings Held | Meeting | 24 | 32 | 47 |
Studio Dragon systematically manages metrics for promoting DE&I through content, including the number of series produced based on DE&I, the cultural resonance of DE&I-based scripted series, and the number of series written by the next generation of writers. The company defines DE&I-based series as productions that address diversity issues of international significance—including gender representation (LGBTQ+ inclusion, women's solidarity, etc.), social justice (social polarization, school violence, etc.), and intergenerational integration—as well as those that convey the messages of inclusion for domestic minorities.
As societal interest in DE&I has grown, content addressing diverse social issues has expanded, and the scope of series classified as DE&I-based has naturally broadened. Studio Dragon is committed to steadily increasing the production of DE&I-based series and continuing to advance social empathy and inclusion through content. Additionally, through O'PEN, a support program for the next generation of writers, the company develops new voices and perspectives each year and will track the number of series written by the next generation of writers as a key metric.
Category | Unit | 2023 | 2024 | 2025 |
|---|---|---|---|---|
Number of Series Produced Based on DE&I | Case | 4 | 4 | 16 |
Number of Series Written by the Next Generation of Writers1) | Case | 7 | 7 | 6 |
1) Number of O'PENing series produced through O'PEN, the company's next-generation-writer support program
Cases of Promoting DE&I Through Content in 2025
Title | Channel | Social Significance |
|---|---|---|
The Queen who Crowns | tvN | Illuminates the lives of women in the Joseon era, raising awareness of gender roles and rights within their historical context |
Second Shot at Love | tvN | Enhances social understanding and awareness of alcohol dependency and addiction issues |
Love, Take Two | tvN | Highlights the diversity of family structures through the experiences of single-mother households and generational differences in values |
Shin's Project | tvN | Raises awareness of diverse social issues including school violence, housing, and labor-related concerns |
Our Unwritten Seoul | tvN | Illuminates the psychological challenges of modern individuals, focusing on mental health and workplace relationship issues |
The Castody War | tvN | Discusses animal rights, social awareness surrounding pet ownership, and the expansion of family structures |
Typhoon Family | tvN | Provides social insights on workplace relationships, generational differences in perspectives, and working conditions |
Pro Bono | tvN | Highlights animal rights, multicultural families, and the need for legal support for diverse vulnerable populations |
Study Group | TVING | Raises social awareness of conflicts within educational environments and youth-related issues |
Dear X | TVING | Expands social understanding of family conflict and recovery |
Genie, Make a Wish | Netflix | Explores diverse values and social issues within human psychology and relationships |
The Price of Confession | Netflix | Fosters social dialogue on juvenile crime and judicial and educational systems |
The Manipulated | Disney | Raises awareness of individual psychology and the importance of social safety nets |
Surgical Road Trip | tvN | Enhances social awareness of healthcare accessibility and regional disparities |
Hwaja's Scarlet | tvN | Expands understanding of diverse family structures |
Mission: The Birthday Invitation | tvN | Provides social insights on diverse family structures and relationship changes |